Corporate Information

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UEM Sunrise.

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Senior Leadership.

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Anwar Syahrin Abdul Ajib, 44, a Malaysian male, joined the Board of UEM Sunrise on 1 September 2014 as Managing Director/Chief Executive Officer.Anwar holds a Bachelor of Engineering Degree in Mechanical Engineering from Imperial College, London and an MBA from University of Salford, United Kingdom. He is also a qualified chartered accountant and a Fellow of the Institute of Chartered Accountants in England and Wales as well as a member of the Malaysian Institute of Accountants.
Anwar was formerly the Group Chief Financial Officer at MMC Corporation Berhad, a position he assumed from June 2008. Anwar was also appointed Group Head, Ports & Logistics Division in January 2014 at MMC and was previously the Chief Financial Officer of the Port of Tanjung Pelepas from April 2006 to May 2008. He was formerly the co-owner and Managing Director of Business Associates Consulting Sdn. Bhd., a boutique strategy and management consulting firm based in Kuala Lumpur from 2003 to 2006. Prior to that, he was attached to Arthur Andersen and Ernst & Young in Kuala Lumpur, Malaysia and Manchester in the United Kingdom from 1998 to 2002.

Anwar started his career with Shell Malaysia Trading Sdn. Bhd. in 1996 as a transport executive where he gained considerable experience in transport and logistics.

His directorships in other public companies include UEM Land Berhad, Sunrise Berhad and Horizon Hills Resort Berhad.

Mohamed Rastam Shahrom

Chief Financial Officer

Mohamed Rastam Shahrom

Chief Financial Officer

Mohamed joined UEM Group Berhad (“UEM”) on 1 August 2016 as the Director, UEM Group Managing Director’s Office and subsequently assumed the role of Director, Managing Director/Chief Executive Officer’s Office of UEM Sunrise Berhad on 1 December 2016. He assisted the Managing Director to monitor and supervise the execution of various initiatives and financial reviews with close collaboration with the finance, strategy and transformation office.

He has over 20 years of experience in the field of finance, investment appraisal, fund raising, financial analysis and planning, finance operations, international JVs and statutory reporting. Prior to joining UEM, he was the Financial Controller at SapuraKencana Petroleum Berhad (now known as Sapura Energy Berhad), a position, which had him overseeing the Engineering & Construction Division and Drilling Services. During his tenure there, he was instrumental in driving several initiatives, including automation and streamlining the finance operations, cost reduction program, business and asset acquisitions and international project financing.

Prior to that, he was the Senior Vice President of Enterprise Solutions and Vice President, Finance at Celcom Axiata Berhad. He also served as Vice President, Corporate Finance and Advisory, Affin Investment Bank Berhad and Hwang-DBS Investment Bank Berhad as Assistant Vice President where he has worked on multiple IPOs and M&As. His earlier years were spent in external audit firm, Authur Andersen, where he gained exposure to a variety of industries, ranging from financial institutions, insurance and Government-linked companies.

Kenny Wong Koon Keng

Chief Marketing Officer

Kenny Wong Koon Keng

Chief Marketing Officer

Kenny Wong Koon Keng, 55, a Malaysian male, joined UEM Sunrise on 2 July 2018. As the Chief Marketing Officer, Kenny reports to the Managing Director/CEO, and is responsible for Marketing, Brand and Customer Experience. He will lead and develop a comprehensive branding and marketing strategy as well as spearhead customer experience and services strategy development and implementation.

Kenny has had senior marketing and leadership roles across ASEAN in his career, having covered diverse markets such as Thailand, Singapore, Philippines, Cambodia, Myanmar and Malaysia. His boundless enthusiasm, passion for people, innovative drive for results and openness have been key to his successes in various industries including FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development and most recently, People Development.

Part of Kenny’s work experiences before joining UEM Sunrise, included serving as the Head of Marketing and Sales at GuocoLand (M) Berhad. Prior to that, he was the Group Head, Ancillary at AirAsia Berhad. Kenny also held key positions in TGV Cinemas Sdn Bhd, Packet One Networks, and British American Tobacco; where his last posting had been in Bangkok Thailand.

Kenny holds a bachelor’s Degree in Economics, majoring in Statistics, Mathematics and Econometrics from Universiti Kebangsaan Malaysia, and is an HRDF-certified Master Trainer.

Zulfa Ashida Zulkifli

Chief People Officer

Zulfa Ashida Zulkifli

Chief People Officer

Zulfa Ashida Zulkifli, 48, a Malaysian female, joined UEM Sunrise on 1 March 2018. She has over 20 years of professional experience that spans the full spectrum of Human Resources and Change Management. She has held regional and global roles whilst working in Malaysia, Hong Kong, North America and Europe.

Before joining us, Zulfa was the Director of Group Human Resources for Bursa Malaysia Berhad. Prior to that, she served AirAsia Berhad as the Group Head of People Department. Zulfa has also held key positions in the Shell Group and the BP Group (British Petroleum).

Zulfa holds an MSc in Organisational Behaviour from the University of London and is currently pursuing her Doctorate in Organisational Leadership.

Mohd Auzir Mohd Tahir

Chief Executive Officer, Cahaya Jauhar Sdn Bhd

Mohd Auzir Mohd Tahir

Chief Executive Officer, Cahaya Jauhar Sdn Bhd

Mohd Auzir Mohd Tahir, 58, a Malaysian male, joined the UEM Group on 1 September 1988 as a Civil Engineer and was later promoted to his current position as Chief Executive Officer in Cahaya Jauhar Sdn Bhd (“CJSB”) in January 2005. CJSB is a joint venture company between UEM Land Berhad (a wholly owned subsidiary of UEM Sunrise), the State Government of Johor Darul Ta’zim and the State Secretary Johore (Incorporation) for the development and facilities management of Kota Iskandar, the state administrative centre in Iskandar Puteri which won the FIABCI Malaysia Property Award 2010 and FIABCI Prix d’Excellence 2011 runner-up.
He previously served in different capacities for various companies within the UEM Group of Companies, including Pengurusan Lebuhraya Berhad, Renong Overseas Corporation Sdn Bhd, Rocpoint (Pty) Limited, Bandar Nusajaya Development Sdn Bhd and UEM Land Berhad. He has been involved in the implementation of a number of major projects within the UEM Group among which includes the North-South Expressway, KL International Airport in Sepang, PUTRA Light Rail Transit, Bukit Jalil National Sports Complex, Malaysia – Singapore Second Crossing Bridge and Expressway, Tanjong Tokong Land Reclamation, Noi Bai Industrial Zone Development in Hanoi, Vietnam and Point Waterfront Development in Durban, South Africa. Whilst at Bandar Nusajaya Development Sdn Bhd, he was responsible for revisiting the Development Masterplan for Iskandar Puteri resulting in the identification of the various catalyst developments.

He holds a Second Class Upper (Honours) Degree in Civil Engineering from the University of Wales, Cardiff, United Kingdom where he graduated in 1982.