Corporate Information

About
UEM Sunrise.

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Senior Leadership.

Kenny Wong Koon Keng

Chief Marketing Officer

Kenny Wong Koon Keng

Chief Marketing Officer

Age: 55

Date of Appointment
2 July 2018

Academic/Professional Qualification/Membership
• Holds a Bachelor’s Degree in Economics, majoring in Statistics, Mathematics and Econometrics from Universiti Kebangsaan Malaysia, and is an HRDF-certified Master Trainer.

Skills & Experience
• Reports to the Managing Director/CEO and is responsible for Sales & Marketing, Branding, Customer Experience, Corporate Communications and Commercial, Industrial and B2B.
• Part of his responsibilities includes leading the development and execution of branding, sales and marketing strategies. He also spearheads the development and implementation of customer experience strategies as well as oversees various internal and external communication needs and strategies i.e. media relations, CSR, stakeholder engagement and internal communication upkeeping the reputation of the organisation as well as relationships with stakeholders and the government. • His other responsibilities cover business development, asset management, lease management, sale, leasing and marketing of land banks, commercial, industrial and mixed-use developments in Malaysia.
• Prior to joining UEM Sunrise, he has held senior marketing and leadership roles across ASEAN in his career and had covered diverse markets such as Thailand, Singapore, the Philippines, Cambodia, Myanmar and Malaysia.
• His boundless enthusiasm, passion for people and growth, innovative drive for results and openness have been key to his successes in various industries including FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development as well as People Development.
• Prior to this, he served as the Head of Marketing and Sales at GuocoLand (M) Berhad; Group Head-Ancillary at AirAsia Berhad; CEO at TGV Cinemas Sdn. Bhd. and had held key positions at Packet One Networks and British American Tobacco.

Other Current Appointments/ Directorship In Public Companies
• ONE15 Marina Development Berhad
• UEM Land Berhad
• Sunrise Berhad

Zulfa Ashida Zulkifli

Chief People Officer

Zulfa Ashida Zulkifli

Chief People Officer

Age: 49

Date of Appointment
1 March 2018

Academic/Professional Qualification/Membership
• BBA Finance (Hons) from Universiti Utara Malaysia
• MSc in Organisational Behaviour from the University of London.
• Pursuing Doctorate in Organisational Leadership.

Skills & Experience
• She has over 25 years of professional experience in Human Resources and Change Management, spanning the full spectrum of human capital management, from Compensation and Benefits to Resourcing to Talent, Learning and OD, and Processes and Systems.
• She has held regional and global roles in Malaysia, Hong Kong, North America and Europe in Shell Group of companies and the BP Group (British Petroleum) Group.
• Prior to joining UEM Sunrise, Zulfa was the Director of Group Human Resources for Bursa Malaysia Berhad, and before that was with AirAsia Berhad as the Group Head of People Department.
• She has been instrumental in facilitating and supporting various organisations through major changes and transitions, including start-ups, mergers and acquisitions, outsourcing and offshoring, transformation and reorganisation programmes, and organisational culture.

Other Current Appointments/ Directorship In Public Companies
Nil

Siew Chee Seng

Chief Financial Officer

Siew Chee Seng

Chief Financial Officer

Date of Appointment: 16 March 2020

Academic/Professional Qualification/Membership
• Certified Public Accountant Malaysia, Malaysian Institute of Certified Public Accountants
• Chartered Accountant Malaysia, Malaysian Institute of Accountants
• Certified Practising Accountant Australia, CPA Australia
• Masters of Business Administration, Heriot Watt University, UK

Skills & Experience
He has more than 30 years of experience in the field of finance, accounting and general management in which he has held various positions, including senior management positions in several companies. He has also undertaken various fundraising exercises in Malaysia and abroad, structuring & restructuring of companies, tax planning, land acquisitions and disposals and joint development ventures.
• Prior to joining UEM Sunrise, he was the Director, Operations at Edgeprop Sdn Bhd, a company licensed by the Securities Commission to operate a property crowdfunding platform.
• He was previously the Chief Financial Officer of Skyworld Development Sdn Bhd from November 2015 to December 2017
• He was appointed Senior General Manager, Finance of the enlarged entity, UEM Sunrise Bhd following the merger between UEM Land Bhd with Sunrise Berhad in 2010.
• He joined Sunrise Berhad in 1995 and rose the ranks to become its Chief Financial Officer.
• He began his career with Price Waterhouse (now known as PricewaterhouseCoopers), Kuala Lumpur in 1985 under an articleship program where he gained considerable experience in the field of audit, taxation, fund raising and various corporate exercises

Other Current Appointments/Directorship In Public Companies
• None

Liong Kok Kit

Chief Operations Officer, Central

Liong Kok Kit

Chief Operations Officer, Central

ACADEMIC/PROFESSIONAL QUALIFICATION/
MEMBERSHIP
• Bachelor’s Degree in Building Surveying from University
of Malaya

SKILLS & EXPERIENCE
• He has more than 20 years of professional experience in the property industry
• He possesses experience and leadership skills covering the entire spectrum of the multifaceted property industry, from identification of land for development or joint-venture, inception and feasibility of analysis through project management, sales and marketing to completion and property management
• He oversees the Central Business Unit of UEM Sunrise including sitting in the Committee of several key JV projects such as Kiara Bay, Radia and Forest Heights
• Prior to being appointed as Chief Operations Officer, Liong was the Director — Central 2 for UEM Sunrise
• His responsibilities include financing and risk evaluation, strategic planning and marketing, human resource and operations, construction management, procurement and property-related legal and strata matters

DIRECTORSHIPS IN PUBLIC COMPANIES AND LISTED
ISSUERS
• Sunrise Berhad

Date of Appointment: 1 January 2020

Zamri Yusof

Chief Operations Officer, Southern

Zamri Yusof

Chief Operations Officer, Southern

ACADEMIC/PROFESSIONAL QUALIFICATION/
MEMBERSHIP
• Bachelor of Civil Engineering from Universiti Teknologi Mara (UiTM)

SKILLS & EXPERIENCE
• He has more than 25 years of professional experience in the property development sector
• He has held leadership roles in Malaysia Gerbang Nusajaya, DRB-HICOM Bhd, Glenmarie Properties Sdn. Bhd., Proton City Development Corporation Sdn. Bhd., HICOM Facility Management Bhd
• Prior to being appointed as Chief Operations Officer, Zamri was the Director — Southern 2 for UEM Sunrise
• He has been entrusted by UEM Sunrise to deliver the Company’s financial targets for the Southern Region with over RM70 billion GDV portfolios, encompassing 8,500 acres of development land. Among the key portfolios include the Gerbang Nusajaya Township, an integrated mixed development with the future Iskandar Puteri HSR Station and Transit-Oriented Development (TOD); Puteri Harbour, the jewel of Iskandar Puteri with waterfront developments; Fraser Metropolis, Kulai which is poised to become the future mixed-development Central Business District of Kulai, Johor and the premier East Ledang, Nusa Bayu & Nusa Idaman developments with its high-end residential, residential, high-rise and commercial developments

DIRECTORSHIPS IN PUBLIC COMPANIES AND LISTED ISSUERS
• UEM Land Berhad
Date of Appointment: 1 January 2020

Anuar Kasim

Chief Officer, Performance Delivery

Anuar Kasim

Chief Officer, Performance Delivery

ACADEMIC/PROFESSIONAL QUALIFICATION/
MEMBERSHIP
• BSc. In Chemical Engineering and several post-graduate certifications

SKILLS & EXPERIENCE
• Reports to the Managing Director and responsible for the development and delivery of key strategic programs, overall company strategy, corporate communications, and group procurement.
• Acquired more than 28 years of Business to Business (B2B) and Business to Government (B2G) experience in commodities, utilities, port, chemicals, oil & gas and international logistics (sea trade) industries, including a total of 5 years based in Argentina and the United Kingdom.
• Prior to joining UEM Sunrise, he served a number of local and multinational organizations in overall company management, managing profit & cost centres, business transformation, business portfolio management, strategy development/execution as well as domestic and international commercial activities - sales and marketing and business development.

Other Current Appointments/Directorship In Public Companies
• None

Date of Appointment: 29 June 2020