Corporate Information

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UEM Sunrise.

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Senior Leadership.

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Age: 46

Date of Appointment
1 September 2014

Board Committee Memberships
• Member of Board Development Committee
• Member of Board Governance & Risk Committee
• Member of Board Tender Committee

Academic/Professional Qualification/Membership
• Bachelor of Engineering in Mechanical Engineering, Imperial College, London, UK
• Master of Business Administration, University of Salford, UK
• Fellow of the Institute of Chartered Accountants in England and Wales
• Member of the Malaysian Institute of Accountants

Skills & Experience
• He was formerly the Group Chief Financial Officer at MMC Corporation Berhad (“MMC”), a position he assumed from June 2008.
• He was also appointed Group Head, Ports & Logistics Division in January 2014 at MMC.
• He was previously the Chief Financial Officer of the Port of Tanjung Pelepas from April 2006 to May 2008.
• He was formerly the co-owner and Managing Director of Business Associates Consulting Sdn. Bhd., a boutique strategy and management consulting firm based in Kuala Lumpur from 2003 to 2006.
• Prior to that, he was attached to Arthur Andersen and Ernst & Young in Kuala Lumpur, Malaysia and Manchester in the United Kingdom from 1998 to 2002.
• He started his career with Shell Malaysia Trading Sdn. Bhd. in 1996 as a transport executive where he gained considerable experience in transport and logistics.

Achievements/Awards
• Outstanding Property CEO, The Edge Malaysia Property Excellence Awards 2018.
• 2018 Malaysia Real Estate Personality of the Year, PropertyGuru Asia Property Awards (Malaysia).

Other Current Appointments/Directorship In Public Companies
• Board member of UEM Land Berhad
• Board member of Sunrise Berhad
• Board member of ONE15 Marina Development Berhad

No. of Board Meetings attended in the financial year 11/11

Mohamed Rastam Shahrom

Chief Financial Officer

Mohamed Rastam Shahrom

Chief Financial Officer

Age: 47

Date of Appointment
15 June 2017

Academic/Professional Qualification/Membership
• Holds a BSc (Honours) in Accounting and Finance from University of Wales, Aberystwyth, UK.
• A fellow of the Association of Chartered Certified Accountants, UK.
• Member of the Malaysian Institute of Accountants.

Skills & Experience
• He assumed the role of Director, of MD/CEO’s Office of UEM Sunrise on 1 December 2016 and assumed the position of Chief Financial Officer of UEM Sunrise on 15 June 2017.
• Prior to that, he was with UEM Group Berhad (“UEM”) since 1 August 2016 as the Director, UEM Group Managing Director’s Office.
• He has over 20 years of experience in the field of finance, investment appraisal, fund raising, financial analysis and planning, finance operations, international JVs and statutory reporting.
• He was the Financial Controller at SapuraKencana Petroleum Berhad (now known as Sapura Energy Berhad) a position, which had him overseeing the Engineering & Construction Division and Drilling Services.
• He was also the Senior Vice President of Enterprise Solutions and Vice President, Finance at Celcom Axiata Berhad.
• He also served as Vice President, Corporate Finance and Advisory, Affin Investment Bank Berhad and Hwang-DBS Investment Bank Berhad as Assistant Vice President where he has worked on multiple IPOs and M&As.
• His earlier years were spent in external audit firm, Arthur Andersen, where he gained exposure to a variety of industries, ranging from financial institutions, insurance and Government-linked companies.

Other Current Appointments/ Directorship In Public Companies
• Horizon Hills Resort Berhad
• Sunrise Berhad
• UEM Land Berhad

Kenny Wong Koon Keng

Chief Marketing Officer

Kenny Wong Koon Keng

Chief Marketing Officer

Age: 55

Date of Appointment
2 July 2018

Academic/Professional Qualification/Membership
• Holds a Bachelor’s Degree in Economics, majoring in Statistics, Mathematics and Econometrics from Universiti Kebangsaan Malaysia, and is an HRDF-certified Master Trainer.

Skills & Experience
• Reports to the Managing Director/CEO and is responsible for Sales & Marketing, Branding, Customer Experience, Corporate Communications and Commercial, Industrial and B2B.
• Part of his responsibilities includes leading the development and execution of branding, sales and marketing strategies. He also spearheads the development and implementation of customer experience strategies as well as oversees various internal and external communication needs and strategies i.e. media relations, CSR, stakeholder engagement and internal communication upkeeping the reputation of the organisation as well as relationships with stakeholders and the government. • His other responsibilities cover business development, asset management, lease management, sale, leasing and marketing of land banks, commercial, industrial and mixed-use developments in Malaysia.
• Prior to joining UEM Sunrise, he has held senior marketing and leadership roles across ASEAN in his career and had covered diverse markets such as Thailand, Singapore, the Philippines, Cambodia, Myanmar and Malaysia.
• His boundless enthusiasm, passion for people and growth, innovative drive for results and openness have been key to his successes in various industries including FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development as well as People Development.
• Prior to this, he served as the Head of Marketing and Sales at GuocoLand (M) Berhad; Group Head-Ancillary at AirAsia Berhad; CEO at TGV Cinemas Sdn. Bhd. and had held key positions at Packet One Networks and British American Tobacco.

Other Current Appointments/ Directorship In Public Companies
• ONE15 Marina Development Berhad
• UEM Land Berhad
• Sunrise Berhad

Zulfa Ashida Zulkifli

Chief People Officer

Zulfa Ashida Zulkifli

Chief People Officer

Age: 49

Date of Appointment
1 March 2018

Academic/Professional Qualification/Membership
• BBA Finance (Hons) from Universiti Utara Malaysia
• MSc in Organisational Behaviour from the University of London.
• Pursuing Doctorate in Organisational Leadership.

Skills & Experience
• She has over 25 years of professional experience in Human Resources and Change Management, spanning the full spectrum of human capital management, from Compensation and Benefits to Resourcing to Talent, Learning and OD, and Processes and Systems.
• She has held regional and global roles in Malaysia, Hong Kong, North America and Europe in Shell Group of companies and the BP Group (British Petroleum) Group.
• Prior to joining UEM Sunrise, Zulfa was the Director of Group Human Resources for Bursa Malaysia Berhad, and before that was with AirAsia Berhad as the Group Head of People Department.
• She has been instrumental in facilitating and supporting various organisations through major changes and transitions, including start-ups, mergers and acquisitions, outsourcing and offshoring, transformation and reorganisation programmes, and organisational culture.

Other Current Appointments/ Directorship In Public Companies
Nil

Mohd Auzir Mohd Tahir

Chief Executive Officer, Cahaya Jauhar Sdn Bhd

Mohd Auzir Mohd Tahir

Chief Executive Officer, Cahaya Jauhar Sdn Bhd

Age: 60

Date of Appointment
1 January 2005

Academic/Professional Qualification/Membership
• Holds a degree in Civil Engineering from the University of Wales, UK.

Skills & Experience
• Has more than 38 years of experience in project management and property development fields.
• Has worked for various companies within the group, including Senior General Manager at Pengurusan Lebuhraya Berhad, Director at Renong Overseas South Africa (Pty) Ltd, Managing Director at Rocpoint (Pty) Ltd., Chief Operating Officer at Prolink Development Sdn. Bhd. and Director, Catalyst Developments at UEM Land Berhad.
• He was involved in the implementation of numerous major projects within UEM Group among which includes the North-South Expressway, KL International Airport in Sepang, PUTRA Light Rail Transit, Bukit Jalil National Sports Complex, Malaysia-Singapore Second Crossing Bridge and Expressway, Tanjong Tokong Land Reclamation, Noi Bai Industrial Zone Development in Hanoi, Vietnam and Point Waterfront Development in Durban, South Africa.
• Whilst at Bandar Nusajaya Development Sdn. Bhd., he was responsible for revisiting the Development Masterplan for Iskandar Puteri, resulting in the identification of the various catalyst developments.

Other Current Appointments/ Directorship In Public Companies
Board Member of Cahaya Jauhar Sdn. Bhd. and its subsidiaries