Corporate Information

About
UEM Sunrise.

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Senior Leadership.

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Anwar Syahrin Abdul Ajib

Managing Director / Chief Executive Officer

Age: 46

Date of Appointment
1 September 2014

Board Committee Memberships
• Member of Board Development Committee
• Member of Board Governance & Risk Committee
• Member of Board Tender Committee

Academic/Professional Qualification/Membership
• Bachelor of Engineering in Mechanical Engineering, Imperial College, London, UK
• Master of Business Administration, University of Salford, UK
• Fellow of the Institute of Chartered Accountants in England and Wales
• Member of the Malaysian Institute of Accountants

Skills & Experience
• He was formerly the Group Chief Financial Officer at MMC Corporation Berhad (“MMC”), a position he assumed from June 2008.
• He was also appointed Group Head, Ports & Logistics Division in January 2014 at MMC.
• He was previously the Chief Financial Officer of the Port of Tanjung Pelepas from April 2006 to May 2008.
• He was formerly the co-owner and Managing Director of Business Associates Consulting Sdn. Bhd., a boutique strategy and management consulting firm based in Kuala Lumpur from 2003 to 2006.
• Prior to that, he was attached to Arthur Andersen and Ernst & Young in Kuala Lumpur, Malaysia and Manchester in the United Kingdom from 1998 to 2002.
• He started his career with Shell Malaysia Trading Sdn. Bhd. in 1996 as a transport executive where he gained considerable experience in transport and logistics.

Achievements/Awards
• Outstanding Property CEO, The Edge Malaysia Property Excellence Awards 2018.
• 2018 Malaysia Real Estate Personality of the Year, PropertyGuru Asia Property Awards (Malaysia).

Other Current Appointments/Directorship In Public Companies
• Board member of UEM Land Berhad
• Board member of Sunrise Berhad
• Board member of ONE15 Marina Development Berhad

No. of Board Meetings attended in the financial year 11/11

Kenny Wong Koon Keng

Chief Marketing Officer

Kenny Wong Koon Keng

Chief Marketing Officer

Age: 55

Date of Appointment
2 July 2018

Academic/Professional Qualification/Membership
• Holds a Bachelor’s Degree in Economics, majoring in Statistics, Mathematics and Econometrics from Universiti Kebangsaan Malaysia, and is an HRDF-certified Master Trainer.

Skills & Experience
• Reports to the Managing Director/CEO and is responsible for Sales & Marketing, Branding, Customer Experience, Corporate Communications and Commercial, Industrial and B2B.
• Part of his responsibilities includes leading the development and execution of branding, sales and marketing strategies. He also spearheads the development and implementation of customer experience strategies as well as oversees various internal and external communication needs and strategies i.e. media relations, CSR, stakeholder engagement and internal communication upkeeping the reputation of the organisation as well as relationships with stakeholders and the government. • His other responsibilities cover business development, asset management, lease management, sale, leasing and marketing of land banks, commercial, industrial and mixed-use developments in Malaysia.
• Prior to joining UEM Sunrise, he has held senior marketing and leadership roles across ASEAN in his career and had covered diverse markets such as Thailand, Singapore, the Philippines, Cambodia, Myanmar and Malaysia.
• His boundless enthusiasm, passion for people and growth, innovative drive for results and openness have been key to his successes in various industries including FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development as well as People Development.
• Prior to this, he served as the Head of Marketing and Sales at GuocoLand (M) Berhad; Group Head-Ancillary at AirAsia Berhad; CEO at TGV Cinemas Sdn. Bhd. and had held key positions at Packet One Networks and British American Tobacco.

Other Current Appointments/ Directorship In Public Companies
• ONE15 Marina Development Berhad
• UEM Land Berhad
• Sunrise Berhad

Zulfa Ashida Zulkifli

Chief People Officer

Zulfa Ashida Zulkifli

Chief People Officer

Age: 49

Date of Appointment
1 March 2018

Academic/Professional Qualification/Membership
• BBA Finance (Hons) from Universiti Utara Malaysia
• MSc in Organisational Behaviour from the University of London.
• Pursuing Doctorate in Organisational Leadership.

Skills & Experience
• She has over 25 years of professional experience in Human Resources and Change Management, spanning the full spectrum of human capital management, from Compensation and Benefits to Resourcing to Talent, Learning and OD, and Processes and Systems.
• She has held regional and global roles in Malaysia, Hong Kong, North America and Europe in Shell Group of companies and the BP Group (British Petroleum) Group.
• Prior to joining UEM Sunrise, Zulfa was the Director of Group Human Resources for Bursa Malaysia Berhad, and before that was with AirAsia Berhad as the Group Head of People Department.
• She has been instrumental in facilitating and supporting various organisations through major changes and transitions, including start-ups, mergers and acquisitions, outsourcing and offshoring, transformation and reorganisation programmes, and organisational culture.

Other Current Appointments/ Directorship In Public Companies
Nil

Siew Chee Seng

Chief Financial Officer

Siew Chee Seng

Chief Financial Officer

Date of Appointment: 16 March 2020

Academic/Professional Qualification/Membership
• Certified Public Accountant Malaysia, Malaysian Institute of Certified Public Accountants
• Chartered Accountant Malaysia, Malaysian Institute of Accountants
• Certified Practising Accountant Australia, CPA Australia
• Masters of Business Administration, Heriot Watt University, UK
Skills & Experience
He has more than 30 years of experience in the field of finance, accounting and general management in which he has held various positions, including senior management positions in several companies. He has also undertaken various fundraising exercises in Malaysia and abroad, structuring & restructuring of companies, tax planning, land acquisitions and disposals and joint development ventures.
• Prior to joining UEM Sunrise, he was the Director, Operations at Edgeprop Sdn Bhd, a company licensed by the Securities Commission to operate a property crowdfunding platform.
• He was previously the Chief Financial Officer of Skyworld Development Sdn Bhd from November 2015 to December 2017
• He was appointed Senior General Manager, Finance of the enlarged entity, UEM Sunrise Bhd following the merger between UEM Land Bhd with Sunrise Berhad in 2010.
• He joined Sunrise Berhad in 1995 and rose the ranks to become its Chief Financial Officer.
• He began his career with Price Waterhouse (now known as PricewaterhouseCoopers), Kuala Lumpur in 1985 under an articleship program where he gained considerable experience in the field of audit, taxation, fund raising and various corporate exercises

Other Current Appointments/Directorship In Public Companies
• None