Corporate Information

Corporate Social Responsibility.

Back

As a leading property developer in Malaysia, we have been able to influence the community through our core business activities as well as outreach programmes.

CSR is therefore integrated into our business and not just a supplementary part of it. By building sustainable developments, we create a nurturing and safe place for individuals, families and communities; we design environments to be conducive to improving social conditions, while taking initiatives to conserve natural resources and protect the environment.

 

We further engage the community through outreach programmes that are designed around two pillars: Education Enhancement and Community Engagement. Our two flagship programmes are BukuHub and the PINTAR School Adoption Programme.

 

BukuHub comprises mini-libraries or reading spaces in public spaces. This initiative gives the community easy access to books and encourages reading as a means to improve one’s life. The first BukuHub was launched in February 2019 at the People’s Housing Project in Uda Utama, Johor Bahru; it was recognised by the government as an initiative that supports the National Community Policy. Subsequent BukuHub spaces were opened in Publika and Avenue K, Kuala Lumpur.

 

The PINTAR School Adoption Programme launched in 2008 is our longest-running CSR programme. Through this programme, we help to raise the adopted schools’ academic performance and improve the education quality for underserved students. This is achieved through hands-on implementation of key initiatives and programmes. Out of the 21 adopted schools, which are located in the Southern and Central regions, 14 have ungraded from a BAND 5 to BAND 2 or 1 ranking. We continue to work with the remaining schools to improve their performance.

 

UEM Sunrise’s vision of “Building Communities of the Future with You and For You” reminds us to have a long-lasting and wide-reaching positive impact on society. We will continue to seek opportunities and partners that will bring us closer to achieving that ambition.