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Grand Prize Winner Secures a New Home as UEM Sunrise’s “Live BIG, Win BIG” Campaign Wraps Up

KUALA LUMPUR, 17 February 2025 – UEM Sunrise Berhad (“UEM Sunrise” or “the Company”) has successfully concluded its year-long “Live BIG, Win BIG” campaign with the grand prize winner, Lo Leong Fu, walking away with a brand-new studio unit at Residensi ZIG, valued at RM355,900.

Overwhelmed with joy, Lo described the win as life-changing and expressed deep gratitude for the opportunity. The “Live BIG, Win BIG” campaign is an initiative by the Company to thank homebuyers and make owning a home even more rewarding. The “Live BIG, Win BIG” campaign, which ran throughout 2024, was designed to engage homebuyers who invested in Residensi ZIG, the second phase of UEM Sunrise’s award-winning Kiara Bay township.

Out of 298 buyers in 2024, 168 qualified for the campaign’s lucky draw component, with 61 fortunate winners receiving prizes thoughtfully selected to complement their new living spaces. These included household products and premium kitchen equipment.

The event, held at the Kiara Bay Sales Gallery, in conjunction with Chinese New Year celebration, saw Dato’ Sr. Azmar Talib, Independent Non-Executive Director of UEM Sunrise Berhad, drawing the lucky winners, adding to the excitement of the grand finale.

^{Lo Leong Fu (left) receiving the grand prize from Dato' Sr Azmar bin Talib, Independent Non-Executive Director of UEM Sunrise Berhad (right).}

Reflecting on his decision to invest in Residensi ZIG, Lo shared, “My decision was guided by trust. UEM Sunrise has a solid track record of delivering quality developments, which gave me confidence in my purchase. Beyond that, the surrounding lifestyle offerings played a key role, especially the proximity to the jogging track at Taman Metropolitan Kepong, which provides the perfect green sanctuary where I can relax, unwind, stay active and enjoy quality time outdoors.”

UEM Sunrise’s Chief Marketing Officer, Emily Teh, highlighted the campaign’s success and reaffirmed the company’s commitment to its homebuyers.

“Congratulations to Lo Leong Fu on his grand prize win, as well as the other 61 lucky winners who were part of this exciting campaign. At UEM Sunrise, our homebuyers are at the heart of everything we do, and the ‘Live BIG, Win BIG’ campaign was our way of expressing gratitude for their trust in us. This campaign was more than just rewards, it is about making homeownership a truly exciting and fulfilling experience,” Teh said.

“While we are pleased with the success of this campaign, we recognise opportunities for improvement and look forward to creating even more exciting and rewarding experiences in the future,” Teh added.

UEM Sunrise’s dedication to homeownership goes beyond delivering quality developments. It is about fostering vibrant communities that enhance everyday living. Fresh off its Gold win in the Property category at the 2024 Putra Brand Awards, the company continues to set benchmarks in the industry through innovation, trust and excellence.

With limited units available, now is the perfect time to secure a home in this modern lakeside township. Discover more about Residensi ZIG and schedule an appointment by visiting uemsunrise.com/ResidensiZIG.