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Radia Bukit Jelutong to become the Next Bustling Student Hub with the Entry of Netherlands Maritime University College into its Grounds

SHAH ALAM, 4 January 2022 – A joint-venture company, of which UEM Sunrise Berhad (“UEM Sunrise”) and Sime Darby Property Berhad (“Sime Darby Property”) - two of Malaysia’s leading property developers, are part of - has penned a Memorandum of Understanding (“MoU”) with Netherlands Maritime University College (“NMUC”) to set up campus in Radia Bukit Jelutong. 

With an expected enrolment of more than a thousand students, this will catalyse the new and modern township into becoming a bustling student hub, and a lively retail and commercial location. 

Radia Bukit Jelutong was developed by Sime Darby Property Sunrise Development Sdn Bhd (“SDPSD” or the “Company”), the 50:50 JV company formed by UEM Sunrise and Sime Darby Property. The MoU was signed by UEM Sunrise Chief Marketing Officer Kenny Wong and Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah representing SDPSD while NMUC was represented by its Executive Chairman Dato' Captain Razali Bin Yaacob.

Based on the MoU, NMUC will be taking up a total of 24 commercial units at Radia Bukit Jelutong with a Gross Development Value of RM 27.6 million under a special Rent-To-Own (“RTO”) scheme. With a built-up area of 34,358 sqft, the space acquired by NMUC spans from the seventh floor to the ninth floor of the block.  

“With NMUC onboard, we’re anticipating a large number of students trickling into Radia grounds to enliven the space. NMUC is expected to be a huge crowd-puller; this will be a good way to increase footfall as the new semester approaches, and a great way to boost business operations within the premises,” says Wong. 

“NMUC is a great addition to Radia in drawing in crowd and elevate the businesses here – incidentally making Radia a desirable location to kickstart business opportunities. We’re excited that NMUC is coming onboard with us and the vast opportunities it brings. We welcome and implore other business operators to grab this golden opportunity in giving value and take advantage of this growing community,” he added. 

NMUC aims to enrol approximately over a thousand students during their opening semester, which aligns with the Company’s target to make Radia Bukit Jelutong a bustling centre not only for students, but for the surrounding communities in Shah Alam and Subang Jaya. Located within walking distance from two FIFA-standard football fields, Radia Bukit Jelutong also decks an array of cafés, F&B operators, a grocer, and other businesses. 

Datuk Ir. Mohd Idris said, “We are pleased to welcome NMUC into their new home at Radia Bukit Jelutong and look forward to welcoming a much younger crowd to contribute to the social and economic developments in the area. The partnership will inject a breath of fresh air to the already matured township that can benefit a wide range of residents and business owners in Bukit Jelutong, one of Sime Darby Property’s best-planned townships in Selangor located conveniently along the Guthrie Corridor Expressway.”

The RM1.6 billion integrated development is one of the Company’s successful JV projects and has a gross area of 2.7 million sq ft, including serviced apartments with four acres of facilities and amenities. Radia Bukit Jelutong, which is designed by French architecture firm J+H Boiffils, comprises 640 units of serviced apartments, 400,000 sq ft of office space, and retail space totalling 880,000 sq ft. 

Radia Residences, an intelligently designed serviced apartments, is the epitome of urban lifestyle. Built with sustainable features including energy-efficient lighting, water-efficient fittings, and rainwater harvesting systems, Radia Residences is pinned at a prime location with seamless accessibility and connectivity to multiple amenities including schools, hospitals, banks, mosques, and shopping centres, making it a premier spot to settle down.  

^{(From left to right) The MOU was signed by Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah and UEM Sunrise Chief Marketing Officer Kenny Wong; who represented SDPSD and NMUC Executive Chairman Dato' Captain Razali Bin Yaacob.}

^{(From left to right) Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah; UEM Sunrise Chief Marketing Officer Kenny Wong and NMUC Executive Chairman Dato' Captain Razali Bin Yaacob posed for a group photo. The MOU is expected to catalyse Radia Bukit Jelutong into becoming a bustling student hub, and a lively retail and commercial location.}