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UEM Sunrise and Alliance Bank Unveil a Pioneering Partnership with the Launch of “Alliance Home Complete” Financing Programme, Making Home Ownership More Accessible

KUALA LUMPUR, 6 February 2024 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) is proud to announce its collaboration with Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”), championing the industry to partner in the Alliance Home Complete programme. This milestone signifies progress in making home ownership easily accessible and enhances the home-buying experience.

This financing solution aims to offer flexibility to homeowners by providing additional loan of up to 10% of the property value, or a maximum of RM150,000. An initiative designed to empower homeowners to customise their living spaces for renovations and interior design, we ensure them to be ‘worry-free’ of initial cash outlay.

"The primary objective at UEM Sunrise is to create homes that cater to the diverse needs and aspirations of our customers. Our hope is for this creative collaboration with Alliance Bank, would help our customers with the extra boost to help them settle in their dream homes better,” remarked UEM Sunrise Chief Executive Officer Sufian Abdullah.

“Partnering with Alliance Bank to offer alternatives beyond the conventional financing solutions is part of our ongoing commitment to empower home-buyers in not only reducing financial burdens, but make their homeownership journeys hassle-free and enjoyable," Sufian added.

Sharing the same sentiment, Group Chief Consumer Banking Officer of Alliance Bank, Ms Gan Pai Li said, “At Alliance Bank, we aim to provide financing packages that meet our customers’ evolving needs. With Alliance Home Complete financing, homeowners shall gain immediate access to funds in realising their dream homes.”

“This exclusive offering is coupled with Alliance Bank’s mortgage products, to ensure a more streamlined and efficient application experience for the homebuyers. Moreover, customers can now enjoy lower interest rates with us upon purchasing UEM Sunrise’s green certified properties”, said Ms Gan.

UEM Sunrise is optimistic about the Alliance Home Complete programme, envisaged to driving better take-up rates for the company’s participating projects. The projects include 2023’s key launches in Klang Valley such as The MINH, The Connaught One, and Serene Heights Intrika, while Aspira Gardens, Aspira Parkhomes and Senadi Hills 2A are based in Johor.

For more information on how this financing solution benefits homeowners, please visit https://www.uemsunrise.com/highlights/happenings/alliance-home-complete

^{UEM Sunrise CEO Sufian Abdullah (center) with Group Chief Consumer Banking Officer of Alliance Bank Group Consumer Banking Ms Gan Pai Li at the Alliance Home Complete Collaboration Announcement event at Kiara Bay Sales Gallery.}