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UEM Sunrise instills Sustainability and Patriotism through Community Initiatives during National and Malaysia Day Campaign

KUALA LUMPUR, 16 October 2023 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) has concluded its National and Malaysia Days campaign called “My Malaysia Moments” to demonstrate genuine support, respect and love for the country while working alongside communities through sustainability-themed initiatives such as a recycling contest with some of its PINTAR adopted schools and art contest with the public.

From 17 August to 18 September, UEM Sunrise’s community-focused campaign seeks to capture Malaysians’ everyday moments, covering nostalgic moments through to the modern day under the theme of patriotism and loving one’s country.

UEM Sunrise also collaborated with selected adopted schools in Central and Southern under its PINTAR Adopted Schools programme, where students collected and brought materials meant for recycling from their homes to build a replica of national monuments or historical buildings with prizes to be won for the best and most creative piece.

The Company has also organised an art contest for the public and its loyal customers called Trésorians with the theme “Express Your Malaysia's Heart and Heritage through Art” to foster closer-knit ties with the community through fun activities. The contest period started from 29 August to 18 September, covering both National and Malaysia Days.

In keeping with the campaign’s theme and the topic of sustainability, the Company hosted a special Art Workshop at Kiara Bay Sales Gallery. Participants were provided with a demonstration on how to tap into their creative side through art using alternative and organic materials.

“Inspired by this year’s National Day and Malaysia Day theme ‘Malaysia MADANI: Tekad Perpaduan, Penuhi Harapan’, our initiatives emphasised working together with our communities in harmony. They also echo UEM Sunrise's ESG commitments by promoting initiatives to reduce single-use waste in our daily lives, touching upon the ‘Environmental’ and ‘Social’ aspects of ESG.” said UEM Sunrise Chief Executive Officer, Sufian Abdullah.

He added: “The enthusiasm and unity displayed by the students and the participants throughout the two initiatives continue to inspire us to be better and more responsible citizens. We are optimistic that these have not only instilled the spirit of patriotism but an appreciation for reusable items while bringing joy to the communities.”

Both initiatives with the respective communities serve as testaments that single-use materials can be recycled and reused again for other purposes, reflecting part of the Company’s ESG agenda to transition to a low-carbon future by 2030.

The CSR-focused contest covers all three of the Company’s CSR objectives: Education Enhancement, where the Company firmly believes that education is a fundamental human right and must be extended to every child regardless of gender, race, religion or economic status, Community Engagement, where the Company works alongside communities regularly with emphasis on social inclusiveness through organising related events and providing the appropriate assistance to continuously improve community’s participation and foster shared prosperity. Lastly, the contest also touches on the Environmental Conservation pillar, which focuses on environmental awareness and proactive initiatives to protect the natural environment.

UEM Sunrise’s National and Malaysia Day campaign video captures the everyday moments of all Malaysians and celebrates the people’s national identity and can be viewed here.

^{From 17 August to 18 September, UEM Sunrise’s community-focused campaign seeks to capture Malaysians’ everyday moments, covering nostalgic moments through to the modern day under the theme of patriotism and loving one’s country.}

^{Participants from the Art Workshop at Kiara Bay Sales Gallery demonstrated their works of art by tapping into their creative side using alternative and organic materials.} 

^{Students from UEM Sunrise’s selected PINTAR adopted schools collected and brought materials meant for recycling from their homes to build a replica of national monuments or historical buildings with prizes to be won for the best and most creative piece.}

^{The contest held with UEM Sunrise’s selected PINTAR adopted schools serves as a testament that  single-use materials can be recycled and reused again for other purposes, reflecting part of the Company’s ESG agenda to transition to a low-carbon future by 2030}