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UEM Sunrise’s “Form to FUTURE” Forum Explores Megatrends and Drivers to Redefine Malaysia’s Real Estate
KUALA LUMPUR, 4 September 2024 – UEM Sunrise Berhad ("UEM Sunrise" or the "Company"), in collaboration with CLSA Malaysia, Khazanah Nasional Berhad and Advancing Malaysia, hosted its inaugural Real Estate Forum at M Resort & Hotel, Kuala Lumpur. Attended by over 700 industry leaders and experts, this forum set the stage for a forward-thinking exploration of real estate’s future, focusing on capital availability, sustainable development, equitable living and the megatrends reshaping the sector.
Under the theme “Form to FUTURE: Bringing Vision into Reality”, the forum emphasised UEM Sunrise’s vision of creating sustainable communities that prioritise equity and long-term growth. Beyond development, UEM Sunrise is deeply committed to creating a positive impact on surrounding communities, the environment, and the economy, ensuring the future generations inherit a thriving, sustainable landscape that supports both people and progress.
UEM Sunrise Chief Executive Officer, Sufian Abdullah expressed the importance of this vision, stating “Our industry stands at a pivotal crossroads, shaped by transformative forces that demand our attention. As public sentiment increasingly focuses on sustainable urban development and social equity, the influx of data center investments and the push for renewable energy are redefining our landscape. At UEM Sunrise, we recognise our responsibility as one of the largest landbank owners in Iskandar Malaysia to lead this transformation guided by innovation, resilience, and inclusivity, giving form to a future where innovation meets sustainable development.”
The forum offered a dynamic platform for in-depth and candid discussions on current market landscape’s trends and growth drivers, sectoral challenges, emerging opportunities and transformative megatrends that are redefining economies, reshaping businesses, and influencing the future of societies. Amongst notable discussions was the exploration of the Johor-Singapore Special Economic Zone (JS-SEZ), where speakers analysed how this strategic collaboration could unlock new opportunities, drive economic growth, and foster cross-border partnerships benefiting both regions. The forum also highlighted innovative solutions to rejuvenate and advance the sector, with a particular focus on the Iskandar Puteri region.
In the afternoon sessions, the spotlight turned to unlocking the potential of robust Johor-Singapore Special Economic Zone (JS-SEZ) Framework and increasing foreign investment as powerful catalysts for real estate expansion. Industry leaders also delved into how UEM Sunrise and other developers can leverage on these strategic partnerships to fuel collaboration and encourage transformative sectoral growth. Turning these insights into action requires a concerted effort from policymakers, regulators, and industry players to implement the necessary changes that will drive real estate transformation.
The "Form to FUTURE" forum reinforced UEM Sunrise's bold commitment to reshaping the real estate landscape through sustainability and equitable community living. By laying the groundwork for continued innovation and forward-thinking collaboration, this forum positions Malaysia as a global leader in the future of real estate, driving progress that transcends borders and generations.