AS MALAYSIA continues its fight against the Covid-19 pandemic, property developer UEM Sunrise Bhd embarked on a corporate social responsibility effort with local social enterprise, Projek57, to aid frontliners in Kuala Lumpur and Iskandar Puteri, Johor

The two organisations distributed treats and goodies in conjunction with Hari Raya Aidilfitri.

The pioneer developer of Mont’Kiara and Iskandar Puteri gave out 1,500 sets of Raya cookies and unity ribbons, all enclosed in a special unity pouch.

The pouches were distributed to police, Rela and army personnel manning roadblocks all over Kuala Lumpur and the Iskandar Puteri area, as well as hospitals and fire departments in a show of appreciation of their sacrifices and efforts during the Raya period.

UEM Sunrise was represented by its CSR unit and auxiliary police frontliners in spreading the festive cheer.

All the items were ethically sourced from social enterprises.

Projek57 aims to inspire Malaysians with patriotism and unity while helping the needy and underprivileged youths through designing empowerment programmes for them, with product offerings of locally designed T-shirts and merchandise.

Cloth for the unity pouches was hand-painted by Kuala Terengganu batik artisans under the Cotton and Sago collective.

They were then handsewn by Earth Heir, an organisation that empowers artisans from women’s cooperatives, indigenous tribes and refugee groups to create unique jewellery, bags and pouches.

The unity pouches contained baked cookies by youths with learning disabilities from Gold (an acronym for Generating Opportunities for Learning Disabled).

Gold started The Kindness Cookie Project to sustain the training and economic empowerment of secondary school graduates and youths with learning disabilities.