UEM Sunrise (“the Company”) has unveiled their latest digital customer interactive experience, a mobile app called hUb at ‘The Future of Living by UEM Sunrise’ event in Publika Shopping Gallery on 21 June 2019. The launch was officiated by Mr. Kenny Wong, Chief Marketing Officer of UEM Sunrise and En. Norhizam Abdul Kadir, Vice President, Growth Ecosystem Development, of Malaysia Digital Economy Corporation (MDEC) in conjunction with the Malaysia Tech Week 2019.

‘The Future of Living by UEM Sunrise’ builds on the strength of the Company’s EVE (Exciting, bringing Value and Easy to own) philosophy and is part of its endeavour to ‘Go Digital’ via various collaboration with external partners. UEM Sunrise seeks to anticipate the customers’ evolving needs and continue to improve the efficiency and quality of dealing with them. These are achieved through research, improvements in sales processes and investing in technology. Among the partners for this digital journey are ‘Grab Partners’, Virtareal, HOMEWORKS.MY, Salesforce, Loanplus, InneoNusa, Jom Parking and SOCAR.

Meanwhile, hUb, UEM Sunrise’s first ever app marks an important milestone in the Company’s digital transformation journey. The app was developed to cater to UEM Sunrise’s loyal customers, or “Trésorians” and future home buyers as part of the Company’s efforts to enhance its customers’ experience, by embracing innovation and ‘Go Digital’.

When buying a UEM Sunrise property, registered hUb users will have access to a more immersive and improved customer journey from the pre-searching stage until the move-in stage. With a swipe of a finger, hUb makes it easy and convenient for users to view UEM Sunrise’s upcoming properties, promotions, project launches and more before making their purchase decisions.