KUALA LUMPUR, March 24 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, livened up the streets of the Kuala Lumpur city centre at the Company’s Happy Space Lot 149 during the KL Car-Free Morning in conjunction with International Day of Happiness last Sunday.

Located next to W Hotel at the junction of Jalan Ampang and Jalan P. Ramlee and adjacent to Kuala Lumpur City Centre, Lot 149 was activated into a literal ‘Happy Space’. It became a hive of activity for goodie giveaways, including refreshments and merchandise to those passing by. In addition to adding a splash of colour by contrasting Malaysia’s natural beauty to the concrete jungle of Kuala Lumpur, the mural panels along Happy Space Lot 149 also seek to raise awareness on environmental conservation through street art.

Happy Space Lot 149 is one of UEM Sunrise’s vibrant venues under its Happy Space initiative, which aims to be an agile and flexible space for the community to interact and engage with. The Company’s event last Sunday was also to support the KL Car-Free Morning, Kuala Lumpur City Hall’s (DBKL) green initiative in promoting a healthier lifestyle among its city-goers and reducing carbon emissions as well as aligning with the United Nations Sustainable Development Goals.

Much like the Company’s recently unveiled art initiative titled “K’Artulistiwa”, Happy Space also seeks to form a closer bond with the communities surrounding its developments, aligning with its philosophy of creating joyful spaces. Plans are underway to expand Happy Space to the Company’s various vibrant venues in its Central and Southern developments.

“Since the Covid-19 pandemic has affected our country for the past two years, we wanted to do something exciting for this year’s International Day of Happiness, so we worked closely with DBKL to organise an activity space at our Happy Space Lot 149 to be closer with the city-goers in addition to showing our support for KL Car-Free Morning,” said UEM Sunrise Chief Executive Officer, Sufian Abdullah.

“Seeing the number of people who came for the KL Car-Free Morning was very reassuring. Regardless of whether they ran, walked, or cycled, the event was lively and full of energy. UEM Sunrise is proud to be a part of this wonderful initiative in getting people together to explore the KL downtown on foot or on bicycles, where they would ordinarily only watch buildings go by from the comfort of their cars or public transportation,” he added.

Happy Space pays homage to UEM Sunrise’s tagline, ‘Find Your Happy’, which was unveiled back in 2020 to encourage everyone to create happy moments wherever they are – be it in the comfort of their homes or outside, ‘Find Your Happy’ is a multi-stop journey which emphasizes the choice of finding that spark of happiness in every moment in our lives.

Since its inception, UEM Sunrise has organised numerous initiatives under its ‘Find Your Happy’ tagline for the community including donating medical supplies to frontline workers, essential food and care packages to those in need during its Covid-19 Livelihood Assistance Programme, transforming community spaces into BukuHub, distributed PCs at its PINTAR Adopted Schools in Johor, and many more.

International Day of Happiness was proclaimed by the United Nations General Assembly back in 2012 to acknowledge the importance of happiness and well-being as universal goals in society. This also recognizes the need for a more inclusive and fair approach to economic growth that encourages sustainable development, poverty eradication, happiness, and the overall well-being of all peoples.

Source: iProperty