Additionally, an optional loan-screening feature, powered by Finology is available to provide streamlined eligibility checks before proceeding with applications.

In the statement, UEM Sunrise chief executive officer (CEO) Sufian Abdullah said, “With the launch of HomeClick, UEM Sunrise is redefining the homebuying experience by empowering our customers with a digitalised approach that brings ease and transparency to every step of the journey. This platform is more than just an online tool; it is a commitment to evolving with our customers’ needs in this digital era, making homeownership not only digitally accessible, but seamless and efficient”.

Concurring with Sufian, UEM Sunrise chief marketing officer Emily Teh said, “This innovative step marks a new era for UEM Sunrise, representing a significant leap forward in the evolution of the homebuying process. By embracing digital advancements, we are delivering the ultimate convenience to today’s modern homebuyers, allowing them to seamlessly reserve homes and apply for loans online. We are excited to meet the changing needs of our customers, and lead the way in transforming the homebuying process”.

Source by: The Edge